Job Opportunity: Social Media Strategist – University Communications
The prestigious Howard University is looking for a social media strategist!
The Social Media Manager is responsible for the development and execution of social media content across myriad HU platforms with the aim to build brand awareness and enhance the University’s reputation locally, nationally and internationally.
May supervise part-time social media student employees and/or for-credit OUC interns.
NATURE AND SCOPE:
The incumbent will work across the enterprise to advance storytelling and brand awareness efforts. This includes, but is not limited to students, faculty, staff, administration and senior level executives across the University.
Identify opportunities to build Howard University’s visibility and enhance its reputation online through innovative use of social media platforms and execute accordingly.
Execute social marketing campaigns and strategies, including marketing/new concepts, community-building efforts and promotions.
Communicate key themes and messages that align with University’s mission, marketing programs, program launches, campaigns, etc.
Manage the University’s relationship with the communities across all the social media platforms in which it officially operates.
Build social media partnerships to maximize opportunities with like-minded missions and investigate opportunities to advance University relations’ objectives through compelling social media campaigns.
Manage social media campaigns and provide coverage of day-to-day events and activities.
Develops, plans and implements creative programs, campaigns and content that grows fan base and increases engagement.
Maintains editorial calendar for key social media initiatives to provide fresh and engaging daily content.
Monitors trends, news stories, etc. to ensure content is relevant and timely.
Provides strategic social media counsel to internal stakeholders (e.g. senior-level administrators, directors, managers, deans, faculty, staff, students and alumni) to extend HU reach and audience.
Works collaboratively with other departments and divisions on incorporating relevant social media techniques into departmental communications.
Works closely with web team, OUC staff and senior OUC leadership to ensure website functionality as it relates to social media.
Monitor trends in social media tools, applications, channels, design and strategy.
Identify and report reputational threats and inappropriate conversations.
Manage online reputation by monitoring news and trends in social media and flagging negative feedback, criticism of the university and/ or other emerging issues.
Recommend new social media tools, sites and applications.
Maintain social media dashboard and corresponding reporting; track metrics and analyze efficacy of campaigns in effort to maximize reach and results.
Monitor effective best practices for measuring the impact of social media campaigns.
Performs other duties as assigned.
Understands the synergies between PR and Social Media and how to integrate accordingly.
Advanced knowledge and understanding of social media platforms and strategies to drive engagement and grow/increase presence across platforms.
Strong writing and editing skills; must be proficient in many writing styles, including promotional writing.
Strong, creative problem-solving skills.
Writing must demonstrate attention to audience, tone, nuance and detail.
Tech-savvy and well versed with computer applications.
Exercises sound judgment consistently; manages Howard University reputation online responsibly.
Ability to work under pressure and set priorities in a fast-paced environment.
Ability to meet deadlines consistently, particularly those requiring very quick turnaround.
Ability to think critically and analytically.
Able to create visuals using a handheld camera and edit with graphic design applications or software like Photoshop.
Organized, self-directed and self-disciplined.
Willingness to work during non-standard business hours (i.e., evening and weekend events as assigned).
Ability to establish and maintain effective and harmonious work relations with faculty, staff, students and the public, and work effectively with people from a variety of culturally diverse backgrounds.
Bachelor’s degree in Communications, Marketing, Public Relations or related field.
Minimum 3-4 years of progressive digital communications, online marketing and/or social media experience.
Previous experience as a team lead in social media, online marketing, advertising, public relations a plus.
The candidate must be able to work in a fast-paced environment and must have leadership qualities.
Note: This position description should not be construed to imply that these requirements are the exclusive standards of the position. Incumbents will follow any other instructions, and perform any other related duties, as may be required. The university has the right to revise this position description at any time. This position description is not being construed as a contract for employment.
To learn more about the position and to apply click on the link.